By Rynda Laurel, Founder & CEO, 1968media (USA)
Today's marketing strategies must go beyond the direct-to-fan model for maximum impact. Artists and brands can expand reach by working with and inspiring fans to share and communicate their vision. Various methods can be used to maximise engagement within a fanbase while also expanding the reach to new fans. Discover how innovative ideas, cross marketing among platforms, working with startups, and building strong communities can help you set up a successful fan-to-fan marketing strategy.