By Gerd Leonhard, Media Futurist and CEO, The Futures Agency (Switzerland)
The Internet has gone mobile, social, video and location. What are the emerging models of 'going direct', for artists, writers, producers, labels and publishers? Will mobile apps be the answer, or social networks, Twitter, YouTube, Tumblr? In today's noisy digital world, how do you find an audience, and how do you make money when 'free' is a default?
In Association with Berklee College of Music