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Making Streaming Add Up

  • Gain concrete, practical skills and boost your business through insightful training courses provided by Midem Academy.

    Midem Academy 2014 was presented byThe Media Shaker

  • By Mark Mulligan, Co-Founder, MIDiA Consulting (USA)

    This session explores the impact streaming will have on the music industry over the coming years, looking in detail at the economics of the model, from both a business and an artist perspective, as well as assessing the long term sustainability of the streaming model. The session uses market and consumer data to explain how consumers are interacting with streaming and the way in which it is affecting their spending on other music products. It also explores the concept of the life time value of a song to better understand how music can be monetized in access based models.

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