By George Howard, Associate Professor, Berklee College of Music, COO, Wolfgang’s Vault, Concert Vault, Daytrotter, Paste Magazine (USA)
We are all familiar with the traditional idea of how marketers must present distinct competitive advantage for their releases, artists, or services. To succeed today, they must define and present their purpose, combining it with traditional competitive advantage. Learn how to identify and market your business’ purpose, with concrete examples and tactics for sustainable success.
In association with Berklee College of Music