Debate - Artists Leveraging Tech & Brands

With mobile fast becoming the dominant platform for music enjoyment, a renewed synergy has emerged between music makers, brands and technology companies. Beyond sponsorship and traditional advertising, a new integrated marketing ecosystem is emerging that brings together social media, live performance and the never ending quest to promote new music. Understand the opportunities for your brand in this new environment.

Debate - Artists Leveraging Tech & Brands

With mobile fast becoming the dominant platform for music enjoyment, a renewed synergy has emerged between music makers, brands and technology companies. Beyond sponsorship and traditional advertising, a new integrated marketing ecosystem is emerging that brings together social media, live performance and the never ending quest to promote new music. Understand the opportunities for your brand in this new environment.

Speakers:

  • Marcie Allen, President, MAC Presents (USA)
  • Lori Feldman, SVP Brand Partnerships & Commercial Licensing, Warner Bros Records (USA)
  • Theophilus London, New York City Recording Artist (USA)
  • Jyrki Rosenberg, VP & Global Head of Entertainment, Nokia (Finland)

Moderator: Ralph Simon, CEO, The Mobilium Advisory Group, Chairman Emeritus & Founder, Mobile Entertainment Forum – Americas (USA)
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