Jennifer Hanser, Bitly

Jennifer Hanser, Bitly

It's an important time for MIDEM to bring together all the stakeholders, the technology players, the marketers, the musicians, the artists, the labels, the streaming services... Everyone in the ecosystem needs to come together and be on the same page"" in order to "evolve as an industry, continue to grow and survive."
In this exclusive video, Jennifer Hanser, Head of Strategy & Partnerships for Bitly, discusses the importance of embracing new technologies and leveraging data in the music industry.

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