John Hayes, American Express

American Express’ Chief Marketing Officer John Hayes shared his insights on the brand’s long legacy partnering with the music industry, its innovative “American Express Unstaged” live streamed concert series and how he uses the music industry to help build a brand.

John Hayes, American Express

John Hayes

Brands increasingly understand that partnerships with the music industry can deliver meaningful business results. American Express uses partnerships with talented artists, the music industry and leading digital partners to drive music sales, fan immersion and brand relevance. American Express’ Chief Marketing Officer John Hayes shared his insights on the brand’s long legacy partnering with the music industry, its innovative “American Express Unstaged” live streamed concert series and how he uses the music industry to help build a brand.

Interviewer: Bill Werde, Editorial Director, Billboard (USA)

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