“If you still think it’s about owning files, I’ll talk to you in 24 months! You will actually denied you’ve ever say that to me.” said Marc Geiger (WME) at Midem 2014. Nielsen’s Q1 figures are proving him right. Whilst streaming is going up and sales down, Marc Geiger challenges the industry to embrace change.
Under his oversight, WME’s industry-leading music division booked over 22,000 live shows worldwide in 2010 and garnered 106 Grammy nominations in 2011. Watch this conference entitled ‘20 Years of Pain. No More Fooling Around: The Definitive Future of the Music Business’ and understand Geiger's urge to fully adopt the streaming subscription model.