A keynote case study into the singer’s partnership with the music video platform’s artist development programme, Lift. The discussion sets out to show how online and mobile video strategies can help break an artist internationally, engage fans, and generate new revenue streams for musicians and rights holders.
- Nic Jones, SVP International, VEVO (USA)
- Rita Ora, Singer & Songwriter (UK)
- Sarah Stennet, CEO, Turn First Artists (UK)