As a presenting partner of ID&T, Heineken International brought world’s leading dance event, Sensation, to Southeast Asia. Discover Heineken International’s music strategy, co-created with Massive Music, and how both this partnership and the music activation at Sensation dance events in Asia fit into this strategy.
- Joost Geurts, Global Sponsorship Manager, Global Commerce, Heineken International (Netherlands)
- Michael Hekking, Marketing Director, Sensation International (Netherlands)
- Michiel Cremers, Head of Sonic Branding & Music Marketing, MassiveMusic (Netherlands)