Music & Brands Case Study - Heineken International Presents Sensation in Asia

Discover Heineken International’s music strategy, co-created with Massive Music, and how both this partnership and the music activation at Sensation dance events in Asia fit into this strategy.

Music & Brands Case Study - Heineken International Presents Sensation in Asia

Heinekein

As a presenting partner of ID&T, Heineken International brought world’s leading dance event, Sensation, to Southeast Asia. Discover Heineken International’s music strategy, co-created with Massive Music, and how both this partnership and the music activation at Sensation dance events in Asia fit into this strategy.


Speakers:

  • Joost Geurts, Global Sponsorship Manager, Global Commerce, Heineken International (Netherlands)
  • Michael Hekking, Marketing Director, Sensation International (Netherlands)
  • Moderator:
  • Michiel Cremers, Head of Sonic Branding & Music Marketing, MassiveMusic (Netherlands)
  • Latest Videos

    Latest content

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Site Terms. Please note that by using this site you are consenting to the use of cookies.