Brands’ awareness of the importance of music in building identity and connection with their audience isn’t a new thing. What is becoming more prevalent in recent times is the emergence of brands that are building initiatives to support creativity, to nurture and grow independent musical talent and provide bespokely curated platforms for mutual exposure, aided by the growing availability of technology to implement these initiatives. Ogilvy and LoveLive talk about building ongoing communications between brands, artists and their fans, with a case study on Ford’s Bands In Transit.
- Tim Dellow, Creative Director, LoveLive (UK)
- Rob Smith, Managing Partner, Ogilvy & Mather (UK)