Music and Brands’ Case Study : Replay & Charli XCX

Music and Brands’ Case Study : Replay & Charli XCX

Get the full story on denim brand Replay’s clubbing-inspired collection for Fall/Winter 2013-2014, fronted by British singer Charli XCX. The brand felt she perfectly embodied the collection’s energy.


  • Warren Johnson, Founder & CEO, W (UK)


  • Sara Cantarutti, Marketing Manager, VICE (Italia)
  • Matt Luxon, Manager of Charli XCX, Various Artists Management (UK)
  • Ronnie Traynor, Partner, Vision Artists (UK)
  • Emanuela Virago, Senior Communication Manager, Replay (Italia)

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