Reebok ‘I am Classic' - Music & Brands Case Study

Sportswear legend Reebok Classics partnered with five of their artist ambassadors to deliver ‘I am Classic’, an incredible interactive Facebook connected music experience. Discover the campaign in details and learn how to activate artists’ social media audiences with an authentic message.

Speakers:
- Seth Jackson, Managing Director, [PIAS] Media (UK)
- Orelsan, Artist & French Ambassador Reebok Classic (France)
- Randy van Essen, Head of Marketing Lifestyle & Kids EMEA, Reebok (Netherlands)

Moderator:
- Karim Fanous, Head of Research, Music Ally (UK)

Reebok ‘I am Classic' - Music & Brands Case Study

Reebok ‘I am Classic' - Music & Brands Case Study

Sportswear legend Reebok Classics partnered with five of their artist ambassadors to deliver ‘I am Classic’, an incredible interactive Facebook connected music experience. Discover the campaign in details and learn how to activate artists’ social media audiences with an authentic message.

Speakers:
- Seth Jackson, Managing Director, [PIAS] Media (UK)
- Orelsan, Artist & French Ambassador Reebok Classic (France)
- Randy van Essen, Head of Marketing Lifestyle & Kids EMEA, Reebok (Netherlands)

Moderator:
- Karim Fanous, Head of Research, Music Ally (UK)

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