“Talking bands, brands and revenues with Future Music Coalition”

In this interview conducted at Midem, Kristin Thomson, Consultant at Future of Music Coalition, explains why artists have different understandings of what brands mean to them and how they need to strategically approach brands as a part of their overall career development.

“Talking bands, brands and revenues with Future Music Coalition”

“Talking bands, brands and revenues with Future Music Coalition”

In this interview conducted at Midem, Kristin Thomson, Consultant at Future of Music Coalition, explains why artists have different understandings of what brands mean to them and how they need to strategically approach brands as a part of their overall career development.

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