The Ting Tings & "MINI UNITED" - Music & Brands panel

2012 is the year when the MINI brand, supported by OCEAN and LA FIEVRE – two new brand entertainment agencies within Sony Music Entertainment group – has fully redesigned its worldwide unique momentum of meeting its fans. By creating a two-night festival in the South of France in mid-May, MINI has given a new dimension and definition of brand entertainment: from social media & PR to live experience, MINI has taken the best in music and reinforced its leadership as an iconic brand.

The Ting Tings & "MINI UNITED" - Music & Brands panel

2012 is the year when the MINI brand, supported by OCEAN and LA FIEVRE – two new brand entertainment agencies within Sony Music Entertainment group – has fully redesigned its worldwide unique momentum of meeting its fans. By creating a two-night festival in the South of France in mid-May, MINI has given a new dimension and definition of brand entertainment: from social media & PR to live experience, MINI has taken the best in music and reinforced its leadership as an iconic brand.

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