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Creating Effective Music Partnerships: from Badging to Enablement whitepaper - midem

  • Download Seth Jackson’s exclusive white paper "Creating Effective Music Partnerships: from Badging to Enablement". What makes an effective partnership between an artist and a brand? How do you create authenticity whilst delivering ROI? This white paper is the first of two looking at the ever complex world of music partnerships, sponsorship and endorsement and questions whether such a thing as a true value-exchange can ever exist.

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