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"On Demand, In Demand - Meeting the Needs of the On Demand Fan", by MIDiA Research

  • Streaming is transforming the music business at an unprecedented rate. But while the focus of industry debate is understandably set on business models and payments to creators, the way in which streaming is permanently changing consumers’ relationship with music has even more profound implications. This Midem report developed by MIDiA Research uses exclusive consumer data to explore how streaming is changing the way music fans engage with artists and how they discover music. It explores how streaming is replacing both sales and radio and lays the foundations for an entirely new music industry.

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